We are looking for a PPC (Pay Per Click) expert who has strong experience in running paid campaigns on Google Adwords, Facebook, Yahoo, Bing, and other search & social platforms and monitors paid search budgets. The candidate should have good hands-on knowledge and experience on Search networks, Display networks, Remarketing, Video Marketing, and social media platforms.

Roles and Responsibilities:

• Manage Paid Campaigns on Google Adwords, Search, Display, Bing, and other Ad Networks
• Manage Paid campaigns on social media platforms like Facebook, LinkedIn, and other networks
• Able to analyze new prospects PPC requirements, create analysis reports along with expected CPC, Ad budget, conversions rate, etc
• Daily monitoring and optimization of ads to make sure that we achieve our goals
• Analyze competitor ad campaigns and replicating and enhancing our campaigns for better results
• Direct responsibility of campaign planning and implementation, budget management, performance review, optimization, and analysis for all assigned SEM Accounts
• Set up Goals, Funnels, ecommerce tracking in Google Analytics

Use Google Tag Manager, Search Console, and other web analytical tools for successful ad campaigns

• Working closely with SEO and Social teams to ensure knowledge sharing and co-optimization
• Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
• Manage medium to large-sized PPC budgets.
• Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible.
• Perform keyword research and manage all bid management for products.
• Keep up to date with the latest industry trends.
• Analyze activity and performance of all paid search campaigns and report findings back to the Manager.

Job Type: Full-time

Salary: ₹250,000.00 – ₹350,000.00 per year

Schedule:

• Day shift

Experience:

• total work: 2 years (Preferred)